magazine covers + page layouts
Covers need to scream "PICK ME UP!" They are a magazine's first impression and shouldn't just be a photo laid on a page with text around it. A great cover can draw a potential reader into the pages of a magazine from across the room. Page layouts should complement the editorial content and subject. It's important that the design does not take away from the words.
View Portfoliophotoshoot direction
If a picture can tell 1,000 words, then a great photoshoot can tell 1,000,000. My shoots usually start with a story board concept of poses and backgrounds. I then try to execute the shoot based on the concepts I brainstormed. Of course when actually on set it's important to "go with the flow," sometimes the best shots come from just being on location. Some of my favorite photos have been the ones I have just stumbled upon while on set.
View Portfoliobranding + identity
A good logo should be memorable and distinctive. Not only does it represent the values of your business, graphically, but also needs to work across different medium. Is your logo as impactful embroidered on a shirt as it is on your site? A bad logo can also lead to added expenses when trying to get it up onto a building sign or on a mug. A great logo requires a trained eye behind the design helm. It is the single most important part of your brand.
View Portfolioadvertising
Advertising should be simple not confusing, it needs to get a message across quickly and look great while doing it. A good ad doesn't have to tell the whole story, just initiate a viewer to call a number or visit a website. From there an impressive website or an informed person on the other end of the line can carry the potential client to make the decision to purchase.
View Portfoliowebsites + digital media
This field is forever growing; technology has allowed us to bring our brands into so many new mediums. It's important to keep up and look sharp. A good website doesn't necessarily need all the bells and whistles to be effective. Supplementary digital media (e-newsletters, online surveys etc.) should also be an extension of the overall digital presence for a brand.
View Portfolioprint collateral
A well-designed business card or brochure can mean the difference between getting a call or ending up in a recycle bin. Does your print collateral have shelf life? Does it work as an extension of your overall branding? An impressive brochure isn't always the one printed on the best paper. A well thought out design can make all the difference to a potential client.
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